A knowledge based economy places emphasis on generating knowledge assets such as codified human expertise, research and development (R&D), intellectual, financial, health and education services. In the knowledge economy, markets are increasingly competitive and innovation is in constant demand. Fast assimilation of knowledge is required, while knowledge workers have less and less time to acquire it. They need to find and attain huge quantities of information efficiently and effectively.
So what is the role of information and information providers? Information found has to be instantly available and immediately usable. There is no time for conducting complex searches or waiting for information delivery. Instant retrieval, instant delivery, instant use are the key guidelines to be followed by successful information providers. Once acquired, information has to be quickly transformed into new knowledge adding instant value to specific projects, products and services.
Today, instant information creates targeted knowledge, which means success!