Artificial intelligence (AI) is steadily integrating into our lives, sparking debate about its validity, reliability, impact on jobs, and resource consumption. However, many are exploring its potential benefits in business and personal settings. Knowledge management (KM), the process of creating, sharing, using, and managing organizational knowledge, is one area significantly impacted by AI. By leveraging collective knowledge to achieve goals, KM encompasses diverse activities, players, and tools. It’s no surprise that AI is emerging as a valuable tool for various KM practices.

AI’s Impact on KM

AI has a capability to revolutionize KM by enhancing knowledge discovery, automating content tagging, providing personalized recommendations, enabling predictive analytics, and extracting insights from unstructured data. AI-powered search algorithms improve information retrieval, while automated tagging streamlines content management. Personalized recommendations boost user engagement, while predictive analytics enable proactive knowledge management. AI also extracts valuable insights from unstructured data, empowering organizations to drive innovation and competitiveness in the digital age. In essence, AI can transform KM by improving efficiency, decision-making, and collaboration across organizations.

Comparing the Chatbots

AI’s remarkable abilities to answer complex questions, manipulate text, write code, create art, offer medical/legal advice, and more are revolutionizing how we work and address challenges. In this dynamic landscape, particularly in the Western world, three prominent AI chatbots have emerged as leaders: OpenAI ChatGPT, Microsoft Copilot, and Google Gemini.

Each chatbot offers unique advantages and disadvantages:

  • ChatGPT: Developed by OpenAI, ChatGPT boasts a simple interface, various features, and frequent updates. However, optimal responses require prompt engineering. Its growing popularity (nearly 2 billion users) has impacted speed and performance. Additionally, GPT-4 access requires payment.
  • Copilot: Developed by Microsoft, Copilot leverages web data for up-to-date information. Its strengths include free GPT-4 access, audio/visual features, and multiple conversational styles (Creative, Balanced, Precise) for tailoring queries and response tone/detail. However, Copilot currently offers limited responses per conversation with occasional delays.
  • Gemini: Created by Google, Gemini provides swift responses and accurate answers, with no restrictions on response number or conversation length (unlike Copilot’s 30-reply limit and ChatGPT Plus’s 40-message limit every three hours). It also integrates with other Google applications like YouTube, Maps, Flights, and Hotels. However, some advanced features require a monthly subscription for Gemini Advanced.


ChatGPT, Copilot, and Gemini as the most popular AI chatbots offer varying capabilities for KM tasks. Choosing the right one depends on your specific needs and priorities. When selecting the most suitable one to use for KM in your organization, consider factors like:

  • Ease of use: How user-friendly is the interface?
  • Features: What functionalities does it offer?
  • Performance: How fast and reliable are the responses?
  • Cost: Is it free or subscription-based?
  • Integration: Does it integrate with other tools you use?

By carefully evaluating these factors, you can select the AI chatbot that best enhances your organization’s KM strategy.

Dr. Dobrica Savić