The digital world refers to the use of technology and the internet to conduct business operations, communication, and transactions. This includes the use of digital tools and platforms such as websites, social media, e-commerce platforms, online marketing, and digital databases and repositories to manage and grow a business. It also encompasses the use of digital devices such as smartphones and laptops to access and share information, communicate with customers and partners, and automate business processes. The business digital world is constantly evolving, with new technologies and trends emerging regularly, making it a critical aspect of modern business operations.

Many organizations in various industries have realized that information technology (IT) enables the provision of optimized, more efficient, more accurate, and timely services to their stakeholders. Transforming organizational setups, internal processes, and services through the use of modern IT is a challenging task. However, if implemented properly, it can bring many benefits and open the door to a new digital world1 and new opportunities. Still, the full value of digital transformation1 is unlikely to be achieved by implementing strategies of the past. One needs to look at completely new approaches, solutions, and strategies. Experience of many organizations attempting digital transformation shows that the approach needs to be a comprehensive one. Implementation of partial change and optimization is not sufficient to bring the benefits of the digital world.

The goal of this paper is to offer basic road map requirements and features that can help organizations with transforming their digital services in order to become an integral part of the digital world. The paper suggests starting by looking at the existing digital environment, its business needs, and using it as leverage for mapping out its strategic digital goals and drafting its digital road map. The proposals are based on the world’s best practices and established guiding principles, such as the Information Technology Infrastructure Library (ITIL), IT Service Management (ITSM), and IT Asset Management (ITAM).

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Dr. Dobrica Savić


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